Big Apple Real Estate Pvt Ltd was formed as a holding for development of Malls, Multiplex's and other real estate ventures, in India. The company is promoted by two major players of the country, The Phoenix Mills Ltd, Mumbai, and UPAL, Lucknow, one of the largest manufatacturer of Asbestos Cement Sheets.

The Company has been formed to develop malls by the brand name Phoenix United across north India, particularly in UP covering cities including Lucknow, Agra, Bareilly & Varanasi. These projects are coming up as city-centric land parcels between 15 and 25 acres.